The Dieline Package Design Awards 2013 - FRESH FOOD 1st Place: Metropolitan gourmet boxes The “Metropolitan" meal boxes are the basis of the extraordinary culinary experiences from regions all over the world. In cooperation with international star chefs, various menu creations can be presented in individually fashioned, disposable inlays for ever-changing variations such as Paris version filled which French specialities or as Toscana version filled with delicious food from the northern region of Italy and so on. In addition to optimizing functional and logistical aspects, Lufthansa’s brand values of clarity and quality are realized in the product’s design language. As a continuation of the classic Bento Box, the Metropolitan Box is its modern interpretation, communicating Lufthansa’s cosmopolitan understanding of them. A particularly scratch- and shock-proof type of ABS for Lid and Box and a type of SAN (for Insert) plastic material was chosen for the Box concept. They withstand the rugged treatment in the catering operations and the aggressive cleaning agents of the dishwashers and guarantee a colourful product. The selection of the hard-wear materials and insusceptible shape enables a significant increase of the life cycle of the reusable products. Designed by Lufthansa & LSG Sky Chefs Location: Germany Placement: 1st Place Category: Fresh Food
Posted on: Fri, 04 Oct 2013 04:22:26 +0000
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