The ‘Ice Bucket Challenge’ is a campaign that aims to raise money and awareness for Amyotrophic lateral sclerosis (ALS) or Lou Gherig’s Disease. The challenge involves someone pouring a bucket of ice water over his or her head and then asking certain friends to do the same within 24 hours or to donate money to ALS. The challenge has caught the attention of celebrities and politicians ranging from Justin Timberlake to President Barack Obama (who decided to stay dry and donate instead). From July 29 to August 12, the national office of the ALS Association has received $2.3 million in donations, compared to $25,000 in donations over the same period last year. When looking at donations association-wide (including both national and chapter revenue), the ALS Association made $4 million over this two-week period compared to $1.1 million last year. Our very own William Venegas accomplished the challenge : not just once but twice! See link, like and share with your friends!
Posted on: Wed, 13 Aug 2014 16:39:41 +0000
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