The New ŠKODA Octavia launched at Rs. 1,395,000 Jammu, October 7, 2013: ŠKODA Auto India today launched the most awaited car of the year – the new Octavia. The new Octavia is available at Rs. 1,395,000 for 1.4 TSI Active (ex-showroom New Delhi). Following the stupendous success of the first generation Octavia which launched the ŠKODA brand in India, ŠKODA now brings back the legend. The new Octavia is also the first ŠKODA car in India that will carry ŠKODA’s new Design Philosophy in its full glory. The new Octavia boasts of unrivalled space, timeless elegant design, high functionality, innovative safety & comfort systems, high fuel economy, packed with Simply Clever features and globally renowned ŠKODA’s value for money promise. One unique selling point of the ŠKODA Octavia in its segment is the combination of the elegant saloon car shape with the practical advantages of a car with a large fifth door. The new generation Octavia is going to be superior in terms of quality, technology, efficiency and affinity in the segment it operates. It is truly the ‘Heart of the brand’ sitting majestically in a ‘class of its own’. Talking about the return of the Octavia to India, Mr. Sudhir Rao, Managing Director, ŠKODA Auto India said, “The Octavia had launched ŠKODA back in 2001 and today the Indian market is a critical component in ŠKODA’s global plans. The launch of the new Octavia marks a milestone for ŠKODA India as well reiterates its strong commitment to the Indian market. We, at ŠKODA are excited to launch the new Octavia and are confident that it will revolutionize its segment compelling the customers to expect more. Octavia’s arrival into the Indian market also kicks off a five year strategy for ŠKODA which will make the customers the brand’s primary focus in addition to our long-standing reputation for making great products.” ŠKODA has also launched a comprehensive ownership package for the new Octavia which includes ŠKODA’s Road Side Assistance; Service & Maintenance Packages; and an Extended Warranty programme. The customers can also opt for a service cost calculator which has been developed to ensure that they have an idea about their service bill beforehand. This initiative provides the customer with an estimate of the service cost, thereby reducing the ambiguity on the service billing. With the online service appointment option and a ŠKODA Service APP for Android and iOS which enables a customer to search for authorized service centre in any part of the country and contact them with a single click; ŠKODA has provided a complete array of customer care services to support the launch of the new Octavia. Speaking about the new Octavia, Mr. Paweł Szuflak, Director, Sales & Marketing, ŠKODA AUTO India said, “The new Octavia is our attempt to make the best car in its class and we are confident that it will redefine standards in its segment. By virtue of being built on the Group’s MQB platform, the new Octavia is larger and yet lighter than its predecessors. A joy to look at and a greater joy to drive, the new Octavia is sure to captivate the hearts and minds in India. Octavia will be a sheer delight for the customers who have an affinity for premium-ness and quality combined with excellent price value proposition.”
Posted on: Mon, 07 Oct 2013 07:32:34 +0000
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