*The SEO and PPC Handshake* By Andy Betts Have you heard of the old saying, “One hand doesn’t know what the other is doing”? You’ve most likely experienced the frustration that comes with that when dealing with large organizations and government bureaucracies. This phenomenon also applies large brands and their marketing, when separate branches or divisions do not communicate with one another. They’re simply “not on the same page,” and more often than not, the company suffers as much as the customer. When this manifests as paid and organic search teams that don’t collaborate, it can mean a muddled, disjointed search marketing strategy that’s not making the most of the website’s presence in the search results. buff.ly/1p8xoOt ------------------------ How to Craft the Ideal Content Strategy for Your Facebook Page WEBINAR on Wed, July 30th bit.ly/craft-ideal-facebook-content
Posted on: Wed, 23 Jul 2014 20:00:09 +0000