The Scoping phase is the foundation of your project and sets the context for future design and development decisions. We begin each project with a Scoping phase which anchors the project priorities, helping us to define appropriate functionality, content and design strategies. We learn about the project context, the needs and motivations of stakeholders, establish the project boundaries and objectives, and begin to map the opportunities. The Scope focuses on user experience strategy rather than detailed specifications; in this way we leave room for the project to evolve from the shared understanding we develop through the project. We commence by immersing ourselves in the design context, absorbing provided materials and doing initial desk research to prepare for the Scoping Workshop. The key elements of a Scope are : ◾Discovery: defining the project’s vision and its constraints ◾Immersion into the world of the stakeholder ◾Opportunity and Content Mapping ◾Preliminary Concepting ◾Initiating co-design
Posted on: Tue, 09 Jul 2013 03:20:46 +0000
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