The company is taking a solutions selling approach in India, said Adobes senior vice president David Wadhwani. So, instead of going in and simply selling our technology, we are working with the resellers to create solutions opportunities that are very targeted to the businesses that are being done, businesses and industries that are evolving in India, he said. India is the second-largest market for Adobe in terms of people it employs and it is also a large research and development (R&D) hub for the company, Wadhwani said. But in terms of revenue, India is a market that has been historically difficult to crack, he added.
Posted on: Mon, 20 Oct 2014 07:37:20 +0000
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