The determinant aspect of my strategys success is just following the well known principle that sponsorship is not about the sponsored athlete: it is about the sponsor. The athletes role is to be the best possible spokesperson for sponsor. Athletic excellence is just a privileged situation in which to showcase the sponsor. Victory, talent, ethics (good sportsmanship), strength and power, all highly evident in a porwerlifting competition, are values to be immediately transferred to the sponsors service or product. mariliacoutinho/individual-sports-sponsorship-marginal-sports-takes/
Posted on: Sat, 26 Jul 2014 16:59:30 +0000