The evaluative remembering self drives the majority of our - TopicsExpress

The evaluative remembering self drives the majority of our decision-making. And its primarily concerned with two areas: peaks and ends. In other words: How was an experience at its best or worst moments? And what was the general feeling as the experience came to a close? The influence of the remembering self leads us to choose not just between products or experiences, but also between memories--both real and anticipated--of those experiences themselves.

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