The following photo, taken from one the campaigns that we have worked on with Pasaiacom’s (another agency) help, deems to illustrate the change in season in all our shopping centres whilst showcasing next season’s items that are already on sale in most shops. The idea was to target women and envelop them in autumn. This is why we focussed on finding an autumnal location, where we could portray empty tree branches, whose leaves would have already fallen. We extended the notion of the fallen leaves and captured it in a dress that would completely encase the woman...
Posted on: Mon, 24 Jun 2013 20:32:57 +0000