The growth of online retail and resulting decline in the High Street has been well documented. Online retail’s impact has ultimately had an effect on the once thriving communities that previously relied on footfall from retail traffic. Shopping habits have also changed considerably as a result of online retail. For example, show rooming is now a common practice in stores with an estimated 73% of US customers according to ‘The Future Stores 2014 State of Brick and Mortar Report’ browsing an item in a ‘bricks and mortar’ shop without purchasing it, then buying the same item online at a cheaper price. onlinesocialmedia.net/20141203/using-technology-to-revive-the-high-street/
Posted on: Wed, 03 Dec 2014 12:19:02 +0000
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