The internet giant has detailed some of the measures it has offered to take to settle a European Commission investigation into alleged anti-competitive behaviour by the company. In a blog, Googles senior vice president Kent Walker said that the company is keen to put an end to the regulators probe and has therefore offered to make unprecedented and far-reaching changes to the way its search engine operates. We will give links to rival sites much more real estate and visibility, Walker said. We will include rival sites’ logos with these links for even greater prominence. We will accompany these links with dynamic text from rivals providing more information about their sites. Users will be presented with alternative specialised search options right in the middle of some of the most valuable and prominent space on our search page. It is hard to see how anybody could reasonably claim that this will not offer users choice, he added. Walker accused some of Googles rivals of putting the company in regulatory limbo and said that he did not expect those businesses to be satisfied with any concessions the company makes. Some in the anti-Google camp have lobbied for remedies that would help themselves at a cost to consumers, he said. Others have worked to prolong the process to keep us in regulatory limbo, filing new complaints timed to disrupt our settlement negotiations. These complainants continue to recycle claims with no basis in law or fact, while failing to present constructive or realistic suggestions that would benefit consumers.
Posted on: Tue, 26 Nov 2013 17:20:15 +0000
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