The price of Whey Protein on the rise! If you know anything about growing muscle, you understand that whey protein needs to be the first supplement on your list. It’s one of the highest-quality proteins you can consume, and it’s especially effective when taken around workouts. But, as you may have already noticed, the price of whey protein is steadily climbing. To understand why this is and how to cut your cost without cutting your protein intake, we need to explain how whey gets from the dairy farm to your shaker cup. FREAKONOMICS The problem with the price of whey starts with the milk supply, as whey is made from whole milk. The demand for milk is so high in burgeoning countries like China and Russia that independent farmers can make more money doing business with them than with American companies. As a result, the national milk supply has dwindled while America’s demand for moo juice continues to increase. The relatively small amount of milk that is sold domestically must go to cheese manufacturers to make whey, dividing the supply even further. Milk that has been sold to cheese makers is then transported to the facility by milk tanker drivers. These guys are actually accredited milk graders who are qualified to evaluate the milk prior to collection. They grade and, if necessary, reject milk based on temperature, sight, and smell. If the milk is approved, it’s pumped into the stainless steel tanker and driven to the cheese manufacturing plant. This is yet another step in the manufacturing process that increases the price of whey protein. Today’s higher gas prices mean it costs more to transport the milk. And, of course, you absorb that cost. Please check out our variety of Whey Protein and more.
Posted on: Thu, 13 Nov 2014 00:34:12 +0000
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