The real problem with MLM is not MLM itself, but some of the people it attracts. Network marketing is just a business model, and it really amounts to micro-franchising. Its upside is that it has a very low cost of entry, with the potential for exceptional revenue, and there are those who achieve that. But those same things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners. The salient characteristics of MLM make it attractive to people who: - have not done well in their business or profession and have little money saved up to invest - have no previous experience owning or running a business - have no previous experience in sales - have little or no experience developing business relationships other than that of employer/employee/co-worker - are not satisfied with their current level of income - have unrealistic expectations of the amount of work involved compared to the revenue realized
Posted on: Sat, 17 May 2014 00:31:56 +0000