The simple reason why Starbucks is ratcheting up its prices is because it knows it can. Its obviously confident enough that its customers will still flock to its stores. Starbucks enthusiasts can afford its already lofty prices, so it stands to reason they can afford to fork over a few more dimes per cup. To illustrate, Starbucks states its average ticket will rise by less than 1% as a result of the price increase.
Posted on: Wed, 25 Jun 2014 20:54:29 +0000