There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes: Thinking in Terms of Pure Traffic and Volume of Rankings When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy. Your goal should be to grow traffic, but do you know where the traffic is coming from and who your audience is? We’ve talked about targeting by location and interest many times before on the Wikimotive blog, but it really is one of the most important things to consider. And the same is true of content, whether it be on-site, or on socia...
Posted on: Tue, 14 Oct 2014 15:11:02 +0000