Theres a lot of indy business folks in here so I thought Id share - TopicsExpress

Theres a lot of indy business folks in here so I thought Id share something. I get a lot of PMs, emails, discussions at conventions, and even a tv interview asking about tips on turning a fandom into a business. The one thing that I will say time and time again (yet its often ignored)... dont pay-to-play on Facebook. If youre buying likes, youre acquiring fake fans in markets that wont benefit you in the long haul. Even though Facebook is making it harder, other brands and people that know marketing can tell where your fans are coming from too, so the smoke-and-mirrors wont protect. And if you have the money to blow, at least do it strategically so you can get something out of it. This video says it all and is a must watch for anybody marketing a brand on social media: youtu.be/oVfHeWTKjag

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