This is a guest post by author and social media consultant Brian Solis It’s about time that social media and social business grew up. When Charlene Li, my colleague at Altimeter Group, and I ask strategists what their social business approach looks like, we usually get the following response: “Oh yeah, we’re on Facebook.” The conversation continues apace: Twitter account: check. YouTube videos: yup. Strategic plan: Sure, we’ve got a content calendar for the next six months. Metrics: Engagement of course, likes, retweets, views. We’re all set. But that isn’t a strategy — it’s a series of tactics masquerading as a master plan. venturebeat/2013/07/17/its-time-for-social-media-to-grow-up/
Posted on: Thu, 18 Jul 2013 04:34:14 +0000
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