This is a re-share of a story on Media Watch and an article I wrote explaining how the media has been squeezed into pandering to advertisers. It was June 2013. It has proven to be rather prophetic! Please watch the video first (2 mins) and the article will be a lot clearer. --cut-- Did you hear the story of the Newcastle Herald in there? This is why another campaign I am involved in (facebook/SaveNewcastle) is really up against it in Newcastle. The paper is, essentially, on the verge of closing down. Its Central Coast arm disappeared completely in June 2004, after a rocky birth. It is desperate for money, and the developers have plenty to throw after their scheme. The anti-Newcastle Port Sale campaigners will be relying on a more grassroots media: Facebook, of course. A Facebook campaign - whether it be GIACSG or Save Newcastle Port is not being made by someone with a vested interest, or a barrow to push. They are doing it because they believe it is right. Contrast the Mining Company or Developer wanting to make a fast buck, and the media outlets - Newspapers, Radio and Television, all wanting their cut. Causes need to support other causes, too. Scratching one back now might pay off later. The mainstream media is what most of Joe and Jane Public hear. Fortunately, the ABC has no vested interest (at the moment?) but there are a multitude of examples where media outlets coverage has been influenced by its advertisers. Devoid of vested interests, grassroots communication is usually the most trustworthy.
Posted on: Mon, 18 Aug 2014 07:48:16 +0000
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