This is an excellent resource to check out. It lays out the dollar - TopicsExpress

This is an excellent resource to check out. It lays out the dollar amounts for dozens of schools endorsement deals with Nike, Adidas, Under Armor... The questions that students, faculty, alums, administrators need to ask are, What is the name, logo and reputation of our university worth? and What are we truly selling to these companies? Moral cover, athletic prowess, student-athletes...??? and Should our student-athletes and coaches be advertising for ANYONE? Read. Discuss. Share. Peace, Jim Keady

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