Tips for Effective Writing for Marketers #2 Identify the action that you want readers to take What do you want customers to do when they are finished reading? Click a link? Make a phone call? Send a response card? Think more highly of your business? Determine carefully how much information you need to provide to get customers to act. Be realistic — you are unlikely to close a sale. And test your response system so that you can follow through effectively when many of your readers do act. 4.Define your goals What will success look like? Do you want a specific number of new prospects, or new or returning customers? Do you want to meet a specific sales volume, or increase the number of visitors to your business? Knowing what and how much you want to achieve helps you to stay focused when you develop your content. 5.Take stock of your resources Work within your budget and other limitations. It is better to work with what you have than to get halfway through your project and realize you cant possibly meet your goal within your resource constraints.
Posted on: Fri, 15 Aug 2014 20:30:08 +0000
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