#TipsFromLourdes: Social Media is an important marketing tool that shouldnt be overlooked. Used correctly, the right content can help promote your brand at little to no cost. Here are five useful tips to get you started. 1. Engagement. This is a crucial element in building your social media reach. Posting shareable, relevant and timely content helps to attract a broader audience. Liking a post, favoriting a tweet or sharing content helps other users become aware of your account. People cannot follow and or engage with what they dont know is there. 2. Define your social media voice. As much as brands become synonymous with images, your social media voice becomes part of your brand. Discern which voice you choose to have and stick with it. Whether its a corporate voice or a fun and playful manner, being consistent in your message voice helps your audience to identify you. 3. Follow and be followed. When building your social media accounts, a great tactic in building an ORGANIC following is to follow other accounts. Coupled with engagement and more importantly, patience, this strategy can truly help your outreach. Rome wasnt built in a day and neither are social media accounts that hold substantial marketing value. Be particular in the types of accounts you follow. Those in a similar industry, your key demographic and/or potential partners or those brands you hope to mimic are a good place to start. Purchasing followers will gain you quantity but not quality. Remember, you follow in hopes they not only follow back, but also view and engage your posts. Its key to remember that your following is your main audience. You want those that follow you to be potential customers and/or members that can help to share your content. Having a following of bots or fake accounts does nothing for your marketing strategy. 4. Consistency. Planning a strategy for frequency serves a dual purpose. Youll ensure that youre utilizing your social media accounts so as not to neglect them and youll also create an active stream of original and fresh content, which is hopefully also timely and relevant ;) 5. QUALITY. This above all is key. Dont misspell, use hashtags and @ signs appropriately and learn the lingo of the medium in which you are using. Uphold a standard of quality in both your messaging and images and always remember that your social media accounts are a direct representation of your brand. Remember that each message or image posted should serve a concise purpose. Whether thats interest, humor, relevance or news, see each post as an extension of your brand. Blurry photos that serve no purpose and are not appealing attracts no one. Never post just to post. Have a purpose in mind. Stay tuned for more marketing tips and helpful insights! All posts are original content written by the owner of this account. Media and/or consulting inquiries: lourdesj571 at gmail.
Posted on: Sat, 13 Sep 2014 00:06:34 +0000
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