Tis the season for TV segments evidently :) This is worth watching. Retail as I am learning, is very much a follow-the-leader world, if one retailer is doing something innovative the others are likely to emulate. We posted the Google Project Tango and Apple iBeacon and Aisle411 and printed matter experiment in Walgreens store, now comes Target, it should be noticed that the game seems more IR driven than AR fired and that it NOT good for print. But it is still notable - gamification, as we have posited many times before, is one of the seven layers of splendid disvoery in #interactiveprint youtu.be/6g-HLRCPbtk
Posted on: Tue, 16 Dec 2014 15:53:36 +0000
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