To all our valued customers, We would like to address the concerns some of our customers have with one of our more recent products that we are selling in our stores, namely the “I’m the property of an Aussie Boy” tank top. This slogan was chosen by our all-female design team. It is supposed to be a light hearted play on words. Our intention was that it would be interpreted in much the same way as “My boyfriend is an Aussie Boy” or “I go out with an Aussie Boy”. The use of the word “property” in the context of the garment is in reference with the word “my” as in my partner, my boyfriend, my husband. A great example of this is in the casual context of introducing your partner at a social gathering – in common exchanges one might say “Hi guys, this is my girlfriend Cathy”. The word my refers to the concept of belonging to, an association of sorts, and relationship that may exist. The top is part of our Australia Day promotional range which is intended to celebrate the Australian spirit. The “property of…” slogan is ubiquitous around the fashion capitals of the world at the moment. We apologise if the meaning of this has been misconstrued by any of our customers and we trust this statement clears up any misgivings our customers have had. ICE unequivocally apologises to anyone who may be offended and is withdrawing the T-shirt in question from sale. Regards, Team @ ICE
Posted on: Tue, 21 Jan 2014 06:23:23 +0000
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