Today, Ministry of Supply launched our Atlas socks for a cause. These socks are a limited edition pair of socks and 100%..yes, 100% of the sales go to help Big Brothers, Big Sisters, an organization committed to mentoring young children. There is no set price to these socks, donate whatever feels right; although there is an $18 minimum recommendation. A little about the socks: these socks use our JavaFresh technology to keep them odor resistant. We extract carbon from ground up coffee beans and since carbon has odor cancelling properties, your feet stay fresh. The socks are a cotton blend so they are also moisture wicking. Watch our CEO, Gihan, explain the technology here: https://youtube/watch?v=V8oi8OVkgtU. You can get the socks and help the troubled young kids of Boston here: ministryofsupply/collections/all/products/atlas-for-a-cause
Posted on: Wed, 17 Sep 2014 20:30:22 +0000
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