Top Branding Checklist What are the most important things when you’re trying to establish a brand? Some of these brief and concise ideas may not be applicable to your own brand, let’s see which ones are… I. Social Media 1. Have your Facebook, Twitter, Blog and Website all linked 2. Use same colours, logo and style consistently 3. Keep it professional – only your friends, not your clients, care about your personal trivia 4. Sharpen up your writing to ensure you are ‘on topic’ and not just experimenting with lots of subjects 5. Make it easy to engage your followers – open yourself up to comments and feedback 6. Tell stories(make it as short as possible), write about experiences, share interesting case studies. DON’T BE BORING! 7. The facebook cover photo is a cheap way of advertising. Don’t just put some random picture, put an advert II. Websites: 1. Simple and easy navigation/menu is top priority 2. No flash animations that aggravates or annoys web visitor 3. Use clear and concise fonts, colours and headings 4. Simplify everything always. 5. Use well written copy that invites the visitor to take action 6. Offer good information that is useful and serves a purpose III. Trade Shows, Exhibitions: 1. Be interactive with stand visitors by using questionnaires or competitions that require some thinking by them 2. Quickly follow up the prospects with a phone call or personalized letters 3. Wear clothing that identifies you and your team as being a team 4. Acknowledge everyone who walks onto your stand 5. Offer refreshments like fresh water or juice 6. Use balloons or bags to act as mobile billboards by people who have already visited your stan IV. Customer Service: 1. Deliver friendly service that is appropriate to your business and industry 2. Follow up after the sale is made – gauge customers satisfaction levels 3. Ask for a customer’s feedback when something goes wrong 4. Have a documented customer service policy that is reviewed regularly 5. Train your employees to be responsive and not just reactive 6. Ensure your employees know how to get answers to questions V. Promotional Products: 1. Use appropriate products for your business type (no cheap plastic pens for glass towers) 2. Pay extra for better quality products that last longer 3. Simplify your printing to ensure stronger brand representation 4. Prioritize your top 20% of customers with quality business gifts 5. Have your staff and customers wear good quality t-shirts or jackets to sports games or events in your area 6. Ensure your name is seen on sports team-wear or bags that you sponsor in prominent positions VI. Advertising: 1. Use jingles to enhance your radio advertising power 2. Use the power of synergy with more than one media for a promotion 3. Be sure of consistent messaging across all the media you use 4. Use in-store signs and banners to capitalize on the exposure from other media 5. Use the media that targets your market effectively 6. Don’t spread your schedule too thin – condense it if necessary In General 1. Consistency – of colours, style and all the intangible parts of your brand are clearly represented 2. Know what your brand values are and how to convey them at all levels of your company 3. Ensure your customer service policy is reflective of your brand values and all employees know what the connection is between these 4. Focus on what you are best at doing; don’t try to be all things to all people all the time 5. Determine what the most successful areas of your business are and turn the spotlight onto those parts more often 6. Have a branded message about what you do or what’s happening in your business lately – specials, new offers, and company news 7. Know your market and what they are most responsive to 8. Don’t assume anything about your brand’s position – test it and keep refining it
Posted on: Sat, 19 Oct 2013 12:19:54 +0000
Trending Topics
Recently Viewed Topics
© 2015