Tracking keywords is no longer an viable option, thanks to a - TopicsExpress

Tracking keywords is no longer an viable option, thanks to a humming bird :P. Instead, understand how your page content can offer the most value to your users using a Content Audit. a. Check which pages rank best for your target keywords b. Track the proper KPIs, such as bounce rate and exit percentages c. Dig into data: look out for misleading titles, stock photos, broken links, weak CTAs d. Prioritize your actions A must read for anyone who enjoys the world of data analysis ;)

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