Twitter exec: Mobile is in our DNA NEW YORK – A Twitter executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that the social media giant is a mobile company, with 60 percent of usage taking place on mobile. The Twitter executive spoke about the importance that social and mobile play in the ways that consumers watch TV content. Additionally, the session presented three different ideas for how marketers can leverage Twitter to connect with consumers glued simultaneously to TV sets and digital devices. “The DNA of Twitter is as a mobile platform, as a mobile company,” said Jean-Philippe Maheu, head of international brand and agency strategy at Twitter, San Francisco. “Sixty percent of our usage is on mobile and sometimes it is 80 – 90 percent,” he said. “Much more people sign up for Twitter from their mobile devices.” mobilemarketer/cms/news/social-networks/15524.html
Posted on: Tue, 11 Jun 2013 16:11:22 +0000
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