Two publishing industry vets, Peter McCarthy and Mike Shatzkin, - TopicsExpress

Two publishing industry vets, Peter McCarthy and Mike Shatzkin, have launched a digital marketing firm that specializes in book publishing. So few people know about data-driven marketing, and there are few services that provide analysis focused on books, so this is a very welcome development. Im happy to say they offer services for authors as well as publishers/agents; Ive spoken with Peter McCarthy about the firm, and the prices are affordable/reasonable for authors (about the price of an upmarket writing class or retreat).

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