US industries will collectively spend upwards of $50 billion on - TopicsExpress



          

US industries will collectively spend upwards of $50 billion on digital advertising in 2014. It will be the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009. But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. CLIENTS can read our full series of industry-specific ad spending reports now: totalaccess.emarketer/Reports/Viewer.aspx?dsNav=Nr:P_ID:2001369&ecid=1000
Posted on: Mon, 12 May 2014 19:16:23 +0000

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