Unfortunately, calculating the performance of your content marketing efforts is not equally as easy to measure, which causes confusion and a quick dismissal of anything social by business. As a result, marketers naturally continue to focus on generating leads rather than creating truly great social media content. At least you can measure ROI with lead generation and get some sort of reasonable return, right? In fact, social media platforms are only the conduit through which content flows and flourishes. A great piece of writing, like light, should be clear, simple, and powerful. It naturally stands out by getting the message across with beautiful, simple imagery and cleverly chosen words.
Posted on: Thu, 01 May 2014 14:01:27 +0000
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