Using E-Mail Newsletters For Free Advertising When sending newsletters, be sure that the receiver will actually get some incentives for them to stay in your list. Now, you dont need to give free away gifts, discounts, or coupons every time you send out letters; your content itself can be a good alternative. Remember the following points to create a successful newsletter. Incude your customers success stories. Offer information from experts in your industry. Offer a Q&A portion for quick access to details. Provide news and statistics performance about your industry. Provide feedback from your customers. Provide tips about your products and services. You should avoid including an about you page or your companys history in your newsletter. The truth is, you customers are seldom interested in knowing what is happening in your business. They care about the solutions you can provide. Like a homepage of a website, a newsletter should catch the interest of its readers before they decide to erase it. When creating your newsletter, be sure to immediately inform your readers on what you can do for them, how will you achieve these, and why you think you they should make business with you. Newsletters have been proven to be effective in promoting businesses, and therefore should be given a more in-depth consideration during its creation. Short is better. People dont like to read lengthy emails these days and if youre planning to send a 2000-word sales talk, then just plain forget it. The point is, make every newsletter as brief and concise, going straight to the point. Keep it under 1000 words, and do not talk about more than 5 products at one time. When sending your first newsletter, dont pack it with too much information. Chances are, you wont be getting any clicks at all, and this means no way of tracking your success. Frequency and timing are essential. Frequency and timing are two variables you also need to consider when sending out newsletters. Avoid sending them too often or you might overwhelm your customers. At the same time, dont wait too long to send your next newsletter or your customers will forget you. Each business has its own timing and frequency. When someone joins your mailing list, it is better to ask them right away how often they would want to receive your newsletter. You can also send out emails at different times of the week and see what days have more viewings. Incorporate mailing list hosting services. To keep track of your email marketing campaign, you need to use a hosting program. An email hosting program takes away the manual task of adding and deleting addresses in your file. This is also excellent in testing your newsletter before the actual sending should take place. Most of these hosting services will offer various newsletter templates, which means you do not have to learn any html coding at all. Find the perfect template to match your theme, products, services and company, and use it consistently. Using list hosting services provides you varied reports to keep track of and manage your email campaign. These include the links and graphics your receivers have clicked on. These reports provides vital information as to what type of content your customers would want to see and read. The more you send, the more you discover what your customers are really looking for. Create your newsletter according to the profiles of your readers. This is important so as not to offer promotions and product information that are totally irrelevant. For instance, if your site is about travel information and you give valuable content to them, they will most likely forward your email to their friends and families, and therefore will earn you credibility and trust within their circle. Incorporate great subject lines. No matter how good your newsletter content is, there is definitely no guarantee that people will find time to read it. One way to avoid this is by creating great subject headlines. Always focus in choosing the right words for your headline, as this is the first thing that your reader will see. It may contain only a few words but this is definitely very important. Some simple tips to creating eye-catching great subject lines: Keep it direct and short. Always create titles of 5 words or less in length. This is because most Internet browsers truncate subject lines containing more than 5 words, and therefore would not be seen by the readers. Always focus on the benefits of the readers. Always make it to the point that your customers will immediately feel the benefits due them just by opening your email. You can use powerul words such as save money or save time to get their attention. Pour in some questions. Questions normally make your readers curious, thereby encouraging them to proceed to opening your newsletter to find out more. Asking questions in your emails is far more personal in nature, and not too business-minded. Employ personal subject lines. As much as possible, use your company name or real name as the sender. You can also put the recipients name in the subject line if there is still room left. Holidays, special occasions, and current events can be used to tie up your subject line, such as Save money on your Christmas Shopping. Try to avoid spammy subject lines, such as free or limited offer, as they are normally filtered out by email services. Exclamation marks and all capital letters are not good to use as well. Anna is a freelance content writer for more than 5 years. She is knowledgeable in SEO, affiliate marketing and knows how important articles are in the world of internet marketing. If you want to contact her, please visit her blog @ The Freelance Content Writers
Posted on: Sat, 09 Aug 2014 18:28:11 +0000
Trending Topics
Recently Viewed Topics
© 2015