VIDEO OF THE WEEK: We’d like to congratulate Vyral Client Doug Leugers in Fort Myers, FL with the best video of the week, scoring 20.5 out of 22 points (93.2%) on the perfect video checklist. “Real Estate Experts Market Update for Summer 2014. See the live video here: wesellflorida.tv/2014/07/gulf-coast-area-market-update.html Next time, make sure to include the benefit for the viewer after stating the point of the video. We would also like to have you direct your viewers to the free home value evaluation and free home search on the blog as well. Directing your audience to these links will provide a great call to action in your video. We loved the outside scenery at the beginning and end, however always be careful with the background noise. Too much wind can cover up your voice. Although you made sure to include some very specific and clear points in the video for the market update remember 3 minutes or less is always a good time to keep your viewers listening the whole way through. Overall, great added B-roll and voice over to really show the details about the real estate market! Ideal Videography (10 points) (yes) Is the audio clear and strong? (yes) Did you record 16:9 widescreen at least 720p? (yes) Does the video and the audio sync (lips match voice)? (yes) Are you off-center in the frame for graphics (rule of thirds)? (yes) Are you zoomed in to fill 1/3 of the frame? (yes) Are you looking slightly up or directly at the camera? (no) Did you remove all background noise? (yes) Did you remove all background light (i.e. close the window)? (yes) Do you have a light source shining on you (ideally outdoor)? (yes) Is the background simple as not to distract from the message? Ideal Presentation (8 points) (no) Is your video under 3 minutes in length? (yes) Did you introduce yourself and what you do first? (1/2) Did you state the point of the video second (and the benefit)? (no) Did you give a quick call to action third? (yes) Are you enthusiastic in your presentation (show emotion/smiling)? (yes) Are you conversational and not obviously reading a script? (yes) Do you look at the camera the entire time? (yes) Did you share 1 specific, clear idea (ideally Q&A)? Ideal Editing (4 points) (yes) Are the video transitions smooth? (yes) Did we include a brief animation logo introduction? (yes) Did we include graphical text on key points? (yes) Did we include your contact information on a lower third? +BONUS Points (4 points) (no) Did we use jump cuts to keep the video moving and tight? (no) Did we zoom in for a close up portrait to emphasis important points? (yes) Did we include client approved background music from YouTube library? (yes) Did we include client provided B-roll of pictures or slides
Posted on: Mon, 04 Aug 2014 20:42:27 +0000
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