WHO WILL BE THE NEXT DAVID BECKHAM? “There is something that’s very important with this period of the year when everybody’s eyes are on this game,” Mr. Carrigan said. “The World Cup is just very good for us.” And when did this fuss start? “These soccer players, they’re pretty happening,” the men’s designer Todd Snyder said. “David Beckham really set the bar. He paved the way for all of this.” Oh, yes. Trend it like Beckham. The former British player became a bona fide fashion star. After he got a faux hawk? So did everyone else. His underwear ads (there was another one during the Super Bowl this year) run viral. He married a pop-star-turned-fashion-designer, and he’s got a front-row perch every season.........! And the fashion world wants to know: Where are the next Beckhams or Nakatas or Freddies? If there is one guy who’s gotten the early endorsement, it appears to be the biggest sensation in Brazil: Neymar da Silva Santos Júnior. (Just call him Neymar.) The 22-year-old is playing in his first World Cup, and his global popularity has made him an obvious candidate for the fashion world. He appeared on the cover of Vogue Brazil alongside Gisele Bündchen, which was shot by Mario Testino. He’s also on the cover of the current WSJ magazine wearing a Calvin Klein Collection sweatshirt (and is one of three cover models for The New York Times Magazine this weekend). He seems at ease with his body: YouTube is swimming with Neymar in underwear ads (the label is named Lupo). “He’s kind of got it all: He’s good-looking, he’s a superstar, and Brazil is a major force in the World Cup regardless of what country that’s hosting it,” said Will Welch, the style editor at GQ. “Add in the fact that Brazil is hosting the cup, and that’s just ramping it up even further.”
Posted on: Thu, 26 Jun 2014 23:33:38 +0000
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