We must also take into account the nature of our particular - TopicsExpress

We must also take into account the nature of our particular audience when making a speech of praise; for, as Socrates used to say, it is not difficult to praise the Athenians to an Athenian audience. If the audience esteems a given quality, we must say that our hero has that quality, no matter whether we are addressing Spartans or philosophers. Everything, in fact, that is esteemed we are to represent as noble. After all, people regard the two things as much the same. It is not difficult to discern the fact that things productive of virtue are noble, as tending towards virtue; and also the effects of virtue, that is, the signs of its presence and the acts to which it leads. Rhetoric ( A theory of Civic discourse ), by Aristotle.

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