We understand credibility. Some have it, and some don’t. What’s the difference? Perception.Some people or organizations can lose credibility in an instant, usually through the dissemination of adverse information. Most, however, exist within a cloud of anonymity and the resultant ambivalence toward them and their product or service. Others have no authenticity. Anyone in today’s marketplace can invest a little money and put up a website that makes him look like a seasoned fixture in the industry. He can rent a nice office and buy some hardwood furnishings and place an ad on television. People have become leery of everyone because of this ability
Posted on: Thu, 17 Apr 2014 23:22:21 +0000
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