What Rick McKinney said.... Except to take out the part about - TopicsExpress



          

What Rick McKinney said.... Except to take out the part about saving the natives...: Living out the cliché gringo fantasy of becoming an honorary native and leading the resistant forces sounds a lot more adventurous and fulfilling than following the frog. This advertisement for Rainforest Alliance products is clever and funny, yes. But the root message is sad, if you really think it through. It goes from making light fun of a dozen urban hip expressions of social responsibility to calling direct action cliché to asking the viewer to enact perhaps the most cliché expression of social responsibility of all: to consume, albeit carefully. I say DO do what this guy did, or at least hike to the heart of the rainforest & back on a Kickstarter fund drive and buy some rainforest acreage for preservation. Being a T.E. Lawrence or a Julia Butterfly isnt for everyone. But history sure aint gonna remember you for being a good consumer. - Rick McKinney
Posted on: Tue, 11 Mar 2014 03:47:05 +0000

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