What is Native Advertising..? For many, the practice of paid and sponsored content is nothing new. However, with brands, agencies, publishers, social media platforms and technology vendors all looking to take advantage of the “convergence opportunity,” a clear definition is needed. “Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.” ---Rebecca Lieb In other words, native advertising is an intersection of paid and owned media, where “owned” media is content that the brand or advertiser controls, while “paid” media is advertising.
Posted on: Wed, 08 Oct 2014 04:35:09 +0000
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