What’s the best way to reach existing and potential customers? - TopicsExpress

What’s the best way to reach existing and potential customers? Is it enough to cast a wide net, or does the modern marketplace require targeted outreach? Isnt focusing on what makes us different from each other a bad thing? As a marketing professional, I believe that is the actual way to get into someones heart, their mind, and ultimately, their wallet, says Kelly McDonald, multicultural marketing and business trends expert. Get a glimpse of the marketing insights in store during her POTATO EXPO 2015 General Session: youtu.be/gaJw8zrWm8g

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