Who Should Own The Majority Share Of The Brand Value Proposition Of Ganja - The unique benefit, actively communicated to develop preference within a predefined category. The value proposition of a company is the foundation on which its marketing strategy is based on; it presents all the benefits and values that the business promises to deliver to its customers. For example the value proposition of Red Bull energy drink is to fight mental and physical fatigue. The company brand tagline goes “It gives you wings” and surely it does! With this innovative marketing strategy and value proposition, Red Bull has covered 70% of the energy drinks market share. Value propositions differentiate one brand from another and are crucial to your product image among your target customers. Value propositions must be designed carefully to give your product or service an edge over your competitors’ brands.
Posted on: Sun, 30 Nov 2014 13:36:43 +0000
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