Why I love NM? The power of an AUTHENTIC message is unstoppable… dont take my word for it news.au/finance/small-business/the-small-businesses-with-cult-followings-you-need-to-know/story-fn9evb64-1227033671742 #ilovenm #authenticity #trust #m2m YOU know that one shop that’s so good, you tell all your friends about it? In marketing jargon it’s called “word-of-mouth”, and for most companies it’s the holy grail. As the old adage goes, the worse your product is, the more you have to spend on advertising. According to Declan Lee of Gelato Messina, the ice cream chain fast becoming a national phenomenon, all the clever tricks in the world are no good if the product doesn’t stack up. “If you get a referral from a friend, someone whose taste you trust implicitly, if they endorse something — that is better than any marketing you can put in front of their face,” he said.
Posted on: Wed, 03 Dec 2014 04:15:18 +0000
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