Why subscription based digital media service providers must focus on maximizing customer retention... Digital media service providers in the subscription based models treat their customers as an asset, keeping in mind the high acquisition cost and impact of attrition on revenue. Fierce competitive landscape warrants that organizations lay down a competitive strategy for customer retention. Read more at bit.ly/1imO9CO
Posted on: Tue, 27 May 2014 11:30:01 +0000
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