Windows Azure to re-branded as Microsoft Azure. Good change to - TopicsExpress



          

Windows Azure to re-branded as Microsoft Azure. Good change to better reflect the cross-platform nature of Microsofts IaaS and PaaS offering...but very costly. Re-branding and creating name recognition cost millions in marketing...anybody remember: *BPOS - now Office 365 *Windows.NET Server 2003 - became Windows Server 2003 Remember the 3 day off-site at Hotel Del Coronado with Microsofts top LAR partners, the primary objective being to drive home the re-branding of Windows.NET Server 2003 to Windows Server 2003...THREE WEEKS BEFORE LAUNCH!!! You marketing guys know what that means in time and cost.
Posted on: Tue, 25 Mar 2014 19:57:16 +0000

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