With compassion at its heart, Richa Maheshwari, a Delhi -based fashion photographer, has taken it upon herself to do something for an initiative that she feels strongly about i.e., making some noise and getting the voices of the voiceless heard - loud and clear! Bringing together, SPCA, Noida and Lala from Pakistan, she strives to create a platform wherein the fashion fraternity comes together to support a cause that many feel for, but dont clearly know how to contribute towards. Another worthy association in the cause is Lala , Pakistan’s Premier Textile Brand ,which ,today needs no introduction. Being one of the most popular names in the Indian Fashion market, Lala in also known for its ethical conscience and thereby, meticulous efforts in the field of compassion; serving the needful.Promoting eco friendly fashion, Lala supports and propagates Ethical Fashion without disturbing the voiceless and thereby the ecological system. They believe in sustainable fashion and hence they are here not just to talk to peace but to Celebrate sustainability and thereby bringing together the fashion fraternity from both the countries together to support the cause.
Posted on: Sun, 07 Dec 2014 06:36:20 +0000
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