en.wikipedia.org/wiki/Affective_labor Affective labor is work carried out that is intended to produce or modify emotional experiences in people. [...] Although its history is as old as that of labor itself, affective labor has been of increasing importance to modern economies since the emergence of mass culture in the nineteenth century. The most visible institutionalized form of affective labor is perhaps advertising, which typically attempts to make audiences relate to products through particular effects. Yet there are many other areas in which affective labor figures prominently, including service and care industries whose purpose is to make people feel in particular ways.
Posted on: Fri, 17 Oct 2014 12:54:19 +0000
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