#socialmedia myth: Automation is a social media sin You may have heard the saying “Automating social media is like sending a robot to a cocktail hour.” I get it, but to ensure quality and a commitment to an editorial calendar, being able to schedule content is important. This is a bit of a gray area, though, so watch out. “Worst practices” in social media automation include sending automatic direct messages (usually when someone follows you) and automatically tweeting every post on an RSS feed (what if one of them is something you don’t agree with?). Use the technologies available to you to maintain an approved publishing schedule so you can spend your time listening and actively responding to your audience.
Posted on: Tue, 02 Jul 2013 10:36:09 +0000
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