10. Big data analysis allows for better results Marketers will begin to make a more direct connection between big data and social media to make wiser decisions. Marketers will be able to pick up on consumer patterns using automated tools to crunch large sets of market research. After identifying these behavior trends, marketers will then be able to communicate directly to consumers with timely offers and promotions via social media channels. Again, data analysis comes into play to see which social media engagements worked the best for subsequent interactions. For example, a marketing team analyzes big data for a national sneaker shop. Mining the data, the team discovers that there was a recent spike in social media activity at the same time of a particular sneaker release. Immediately, the marketing team offers a 10% discount for the sneaker via a promo code on Twitter and a downloadable coupon on Facebook. Upon further analysis, the team realizes that a significant amount of the online chatter was due to certain stores running out of stock for the popular sneaker. The marketing team connects with the local stores to check on the sneaker availability. Then, the team engages with the customers on an individual basis via social media to coordinate setting aside the sneaker for purchase at the same discounted price. After the sneaker promotion ends, the marketing team again evaluates the results to see if the social media efforts resulted in coupon redemptions, customer satisfaction and increased overall sales. In this manner, big data analysis will allow marketers to listen, learn and adapt to consumers along social media channels. PelicanDesignGroup Follow Pelican Design Group on FB!
Posted on: Thu, 01 May 2014 14:00:00 +0000
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