3. Post At Best Times For Your Audience This is where your Facebook insights comes into play. Your “best times to post” are going to be driven by your industry (when your fan base is most likely to be on Facebook and most likely to engage) and, more specifically, by your audience (when are your fans on Facebook?). Facebook insights allows you to see interaction patterns for your pages over time. General page post studies by larger companies such as Buddy Media have shown those posting outside of business hours had a 20 percent greater engagement rate than those only posting in the 9-5 daily work hour times. As well, a more recent Bitly study in May 2012 showed that traffic on Facebook begins to pick up at 9 a.m. daily locally, and begins to fade somewhat after 4 p.m. They noted that 11 a.m. can be a good time, in general, to reach people (11 a.m. for the user) in terms of visibility, but noted that engagement by users (taking a action to interact with your post such as like, comment, or share) happened best between 1 p.m. and 4 p.m. While some of these reports can seem to have conflicting data and even polar opposite tips, the reality comes back to your industry and, most important, your very own page insights. When are your Facebook fans engaging with your posts? Your answer to these questions guides your Facebook page posting strategy: When are you getting the most reach to your posts? What type of posts (status, image, link, video) are getting the most engagement?
Posted on: Thu, 27 Jun 2013 09:07:18 +0000