*3 Social Media Measurement Tips Marketers Need To Know* By William Comcowich Despite an abundance of social media tools and services, marketers still struggle to determine which metrics best assess the value of social media. This is in part due to the race to establish ROI. The problem is that not all social media outcomes are monetary. The Conclave on Social Media Measurement Standards states that ROI is one outcome, but it is far from the only impact or value that can be attributed to social media. Many of the results are intangible, but still valuable and measurable. An effective social media strategy begins by asking “What are the business goals?” and “What are the measurable outcomes?” buff.ly/1sb8RzP ------------------------ UPCOMING WEBINARS Were covering blogging, lead generation and other topics. If you cant attend the one you want, sign up and you can view it at your convenience once its available. Take a look: bit.ly/B2C-webcasts
Posted on: Sat, 20 Sep 2014 15:00:26 +0000