3 Steps To BettEr UnDerStAnD CuStOmers 1. Actually Talk To Customers 2. Validate & Tweak With Web Analytics 3. Craft A Customer Empathy Map As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a higher budget according to the Content Marketing Institute. Job well done in making the business case. Now we have to get to know our customers better to get an adequate return on that budget. The most basic difference between content marketing and traditional advertising is an acute focus on our customers’ needs. Obviously, we have to find an overlap between our customers’ needs and our business goals.
Posted on: Thu, 01 Jan 2015 21:49:24 +0000
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