3 Top Horror Movies That Changed Filmmaking >>>>Jaws Hitting theaters in 1975, Jaws-mania swept across the country and ensured millions were afraid to even dip a toe into the ocean.The film wasnt always a surefire hit, its production cost ballooned from a budget of $3 million to $12 million in actual spend. The production debacle threatened to end the up-and-coming career of its director, a relative unknown at the time, Steven Spielberg. Whats fascinating about Jaws is that it set up how modern studios position their blockbusters. Jaws was advertised across national television, something Hollywood had shied away from as too expensive. Ive seen estimates of $700,000 to $3.5 million being spent promoting Jaws. Thats anywhere from a fraction of the production cost to about 30%. When you consider that the rough rule of thumb today in Hollywood is for marketing budgets to be half the cost to produce a film, its stunning that Jaws marketing was such a risk. Yet, so much of how Hollywood looks today is because of Jaws. Beyond creating the modern television-focused marketing campaign, Jaws also was instrumental in pushing blockbusters to a busy summer movie season. On its 78th day in theaters, Jaws would become the highest grossing domestic film of all time. That record would fall two years later to Star Wars, but Jaws would remain immensely popular in future theater rereleases. It has racked up about $470 million at the global box office throughout the years. >>>>The Exorcist If you Google scariest movie ever made, itll be hard to find a list not prominently featuring The Exorcist. The movie was shocking in its initial release, pushing the boundaries of fear past what the previous decades Rosemarys Baby had achieved. The Exorcist also became a box office sensation, seeing several rereleases. Across its lifetime box office, the film has made $442 million globally. Thats especially impressive as the movie was released back in 1972 and was rated R, limiting its potential audience size. >>>>Scream While Scream wont be remembered in the same breath of Psycho or The Shining, it was important in reestablishing the horror genre across the past 20 years. The movie was notable for injecting humor and a meta feel that mocked the predictable nature that had befallen the horror genre in the preceding decade before the films release. Scream wasnt at the success level of Jaws or The Excorcist, but it did manage to pull in $173 million in global box office off a production budget of just $14 million. It also started a series of similar teen-themed horror movies that was significant enough to inspire a counter-genre of comedy movies like the Scary Movie series.
Posted on: Mon, 21 Oct 2013 02:36:23 +0000
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